Thursday, April 4, 2013

The Motivation Behind HP's Project Moonshot

While HP has several known competitors, IBM and Dell being in the top tier, HP continues to persevere and gobble up market share – especially in the server market.  Not that HP is content to just sit back and ride the wave; they have several ongoing initiatives geared towards increasing that market share. One such initiative is Project Moonshot.

HP’s Project Moonshot is targeted towards the hyperscale segment of the server market. This is a strategic move for HP because according to Gartner, the hyperscale segment accounted for roughly 11% of total server shipments in 2010 and jumped to nearly 17% in 2011, and the trend just continues to grow.

The main goal behind Project Moonshot is to develop low-power servers based on an alternative processing technology. This will allow organizations supporting hyperscale workloads to maximize operational efficiencies and achieve space, cost and power savings. This is intended to be an extension of HP's existing x86 server lines – not a replacement.

There are many attractions of Project Moonshot, but the primary advantages lies in the cost savings.  HP projects Project Moonshot servers to provide reduced energy consumption (up to 89%), reduced TCO (up to 63%), and even reduced complexity and a smaller footprint.

HP’s largest competitor in the hyperscale market is Dell. So while Project Moonshot has been a multi-year project, HP may be moving a little quicker on this project in order to capitalize on any confusion the press has caused regarding Dell’s current move to go private.


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