IBM recently took home the 2013 CRN Channel Champion Crown for servers. A prize that is not handed out lightly, the CRN crown is awarded based off of several key factors. Off the heels of an aggressive go-to market strategy, IBM excelled to regain the crown after last year’s defeat, beating out both of their main competitors in the server market - HP (last year’s winner) and Dell.
Focusing on the x86 server market, IBM was well-positioned this year due to their transition from their M3 server generation to the new and improved M4 server generation. Some of the key new features and technologies offered by the new IBM System x M4 servers include increased memory capacity, IBM Integrated Management Module 2 (IMM2), virtual fabric and low-voltage memory.
While IBM excelled in several categories, the ones in which they took a distinctive lead over HP and Dell were: brand pull and customer marketing, channel marketing and pre-sales support, and training and certification. Some of the additional criteria that CRN used to determine the server champion included post-sales support, price performance, and product availability.